Built for builders.
We work with founders, sales leaders, and executive teams who are serious about building something great.
Why Anovatra exists.
Anovatra was founded in 2026 in Bratislava, Slovakia, to do one thing well: help companies build the commercial and operational capabilities that drive sustainable growth.
We started with a conviction that most business consulting is too abstract, too slow, and too disconnected from execution. Companies do not need more strategy decks. They need people who can design a system and help them run it.
Our consulting practice covers the areas where the highest leverage exists: how you find customers, how you sell to them, how you build channels that multiply your reach, how you market in a world of infinite noise, and how you apply AI where it actually creates value.
Alongside the consulting practice, we build and operate software products for developers and businesses, including RunMyApp, a managed hosting and support service.
Anovatra is also available as a speaker, panelist, and podcast guest on these topics.
Denis Rasulev
Denis has spent over three decades building sales, channels, marketing, and operations inside global tech companies across Europe and Asia, working the full range from carrying a quota himself to designing the systems that let entire commercial organizations scale.
That path across functions and regions is what shapes how Anovatra works: growth problems rarely sit inside one department, so the fix rarely does either. A sales bottleneck is often a channel problem, or a marketing problem, or a process nobody owns. Three decades of sitting on different sides of that table is what makes it possible to see the whole picture instead of one slice of it.
He founded Anovatra to put that experience directly to work for companies who need someone who has actually run the thing, not just advised on it, and to build the technology and AI systems that make execution faster once the strategy is right.
Outside of client work, Denis writes and speaks on sales, channels, and applied AI, and is available for interviews, panels, and podcasts.
Two practices, one accountable team.
The principles that guide every engagement.
Execution over slides
We deliver results, not presentations. Every engagement ends with something built, running, or measurably improved.
Clarity over complexity
We make complicated problems simple. Our recommendations are direct and our reasoning is always transparent.
Long-term thinking
We build systems and capabilities that compound over time, not quick fixes that create new problems.
Deep expertise
We only work in areas where we have genuine hands-on experience. No generalists selling outside their competence.